Reserve Your Spot: PMG at the Brand Innovators Sports Marketing Summit in NYC Aug 21

PMG Head of Sports Marketing Dan Conti will be leading a fireside chat as a part of the Brand Innovators Sports Marketing Summit next week on Wedneday, August 21 in New York City. Hosted by The Australian Open, the event will explore the state of sports marketing against the backdrop of changing sports viewership trends and fan behavior. Brands, sports marketing professionals, and media partners will take the stage at the Mastercard Technology Hub in NYC at a unique moment for the broader industry, as the event occurs just after the closing ceremonies of the most-watched Olympics in modern history and amid the rising popularity of women’s sports. 

In a session titled “Measuring & Maximizing ROI of Sports Sponsorships,” Dan will be joined by Seth Yassky, who is the Head of Partnerships: Sports Marketing & Commercialization at Proximo Spirits, to discuss best practices and innovative approaches for measuring sports marketing investments. Their session is scheduled for 10:55 am ET on Wednesday, August 21, joining a roster of great speakers. Attendees will gain valuable insights and hear from the industry’s foremost sports marketing leaders on the latest athlete partnership trends, brand activation strategies, and opportunities for championing fan engagement on and off the field. 

Reserve your spot at the event here.