PMG Shortlisted at the Campaign Media Awards for Automotive Excellence

PMG has been shortlisted at the prestigious Campaign Media Awards in the Automotive category for our impactful work with BYD.

BYD, the Chinese EV and battery manufacturer, faced significant challenges entering five key EMEA markets—UK, France, Germany, Spain, and Italy. With low brand awareness (just 12% prompted recognition) and skepticism around Chinese vehicle quality, a bold and strategic media approach was required to drive meaningful change.

PMG developed a cross-channel media strategy designed to maximise visibility and engagement. We prioritised big-screen formats, leveraging linear TV across all five markets and supplementing with connected TV, BVOD, and VOD through platforms such as Sky AdSmart and YouTube. Digital out-of-home (DOOH) formats were strategically placed in high-traffic locations, including low-emission zones, petrol stations, and charging points. Additionally, programmatic platforms enhanced engagement through online video, all while aligning with BYD’s UEFA Euro 2024 sponsorship for further amplification.

In just four months, BYD’s share of search increased by 101%, web traffic surged by 159%, and brand demand rose by an impressive 115%.

The Campaign Media Awards celebrates the most innovative and influential media campaigns that challenge conventions, drive industry change, and set new standards for creativity and impact. With an exceptional level of competition this year, we are honoured to have our work recognised among the industry’s best.

Winners will be announced at the awards ceremony on Wednesday, 16th April at The Royal Lancaster, London.