Abby manages PMG's editorial thought leadership program. As a writer, editor, and marketing communications strategist with over a decade of experience, Abby's work in showcasing PMG’s unique expertise through POVs, research reports, and thought leadership regularly informs business strategy and media investments for some of the most iconic brands in the world. Named among the AAF Dallas 32 Under 32, her expertise in advertising, media strategy, and consumer trends has been featured in Ad Age, Business Insider, Digiday, and The New York Times. She holds a Master's in Liberal Arts from Texas Christian University.

April 14, 2025 / 2 min read

February 6, 2025 / 3 min read

November 15, 2024 / 2 min read

August 15, 2024 / 2 min read

June 11, 2024 / 2 min read