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PMG Expands UK Presence to Support Growth & Innovation

3 MINUTE READ | April 2, 2025

PMG Expands UK Presence to Support Growth & Innovation

PMG Expands UK Presence to Support Growth & Innovation

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Johanna Goucher, Marketing Director, UK

Johanna Goucher is the UK Marketing Director at PMG where she's responsible for leading PMG's marketing strategy and activation in the UK and EMEA markets. With nearly a decade in B2B marketing, Johanna has led awards programs, PR strategies, and digital marketing for some of the world's top marketing companies. She is located in London, UK.

PMG is strengthening its UK presence with a move to a brand-new space in London and a significant expansion of our existing Brighton location.

In London, we are relocating to Fitzrovia, 14/17 Market Place, to accommodate our expanding team. The new space, positioned in a prime central location with seamless connectivity to key business hubs, will provide a vibrant and modern workspace, complete with a rooftop terrace.

In Brighton, we have more than doubled our footprint at City View, 103 Stroudley Road, which includes a full customer suite and upgraded facilities. The enhanced space is designed to support our continued growth while fostering a culture of collaboration, innovation, and agility.

“As PMG continues to scale globally, investing in our UK and EMEA operations is a critical part of our strategy,” said George Popstefanov, CEO & founder of PMG. “The company’s history has proven that the ability to innovate and move with agility is even more pronounced when teams work side by side. These new spaces reinforce PMG’s belief that people are better together.”

UK-based Tom Byrne, global strategic development and partnerships at PMG, commented: “This expansion not only enhances our ability to collaborate with customers and partners across EMEA but also provides an inspiring and high-performing environment for our growing team of 200+. Our long-standing commitment to culture, talent, and retention has been central to our success, and these office hubs are a testament to that. This investment reflects our ambitions for the future, including expanding UK capabilities in traditional media, data science, tech, and AI.”

Growing 38% year-on-year, our expansion underscores our commitment to delivering industry-leading innovation, fostering talent, and positioning ourselves for continued growth across EMEA. This latest investment follows the launch of our new US HQ in Dallas last year, further strengthening our global footprint.

Over the past year, we have expanded our customer portfolio in the region with brands including Creed, Gousto, and Leeds Building Society; completed the full integration of RocketMill into PMG; and earned industry recognition as Independent Agency of the Year at the Performance Marketing World awards. We also demonstrated our commitment to responsible advertising by joining the Conscious Advertising Network and launching Green Marketplaces, an environmentally responsible programmatic media-buying solution.


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