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Doug Paladino to Discuss the Future of TV Buying at Microsoft’s Newfronts Event
3 MINUTE READ | April 26, 2024
Doug Paladino to Discuss the Future of TV Buying at Microsoft’s Newfronts Event
Abby Long
Abby manages PMG's editorial & thought leadership program. As a writer, editor, and marketing communications strategist with nearly a decade of experience, Abby's work in showcasing PMG’s unique expertise through POVs, research reports, and thought leadership regularly informs business strategy and media investments for some of the most iconic brands in the world. Named among the AAF Dallas 32 Under 32, her expertise in advertising, media strategy, and consumer trends has been featured in Ad Age, Business Insider, and Digiday.
PMG’s Doug Paladino will be speaking at the Microsoft Advertising Newfronts Kick-Off Event on April 29, 2024, in New York City. In a session titled “Video and the Power of Marketplace Innovation,” Paladino will be joined by industry colleagues from DISH/Sling TV and GroupM to discuss the future of TV and video buying. Attendees will leave with a deeper understanding of the latest insights and trends driving impact across the TV landscape. These include the rise of programmatic buying for premium video inventory, market innovations, and the ever-evolving business model for CTV and programmatic media buying.
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