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Beyond the Beach: Why 3 Out of 4 Americans Will Be Traveling in Summer 2023

June 28, 2023 | 3 min read

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Abby Long

Abby manages PMG's editorial & thought leadership program. As a writer, editor, and marketing communications strategist with nearly a decade of experience, Abby's work in showcasing PMG’s unique expertise through POVs, research reports, and thought leadership regularly informs business strategy and media investments for some of the most iconic brands in the world. Named among the AAF Dallas 32 Under 32, her expertise in advertising, media strategy, and consumer trends has been featured in Ad Age, Business Insider, and Digiday.

After three years of pandemic restrictions and economic uncertainty, travelers are eager to make up for lost time and booking trips to soak up the sun, explore captivating destinations, and indulge in enriching experiences, leading to record-setting travel demand and consumer spending on travel-related expenses this summer.

In our latest report, we explore America’s wanderlust and how the latest travel trends—like the rise of set-jetting and ecotourism—are redefining summer travel as the state of the U.S. economy impacts how travelers from Gen Z to multi-generational families are planning to their 2023 summer getaways. Our report draws on the compelling results from PMG’s latest consumer research, where we asked U.S. consumers about their summer travel plans and discretionary spending habits, painting a vivid picture of the travel landscape this summer. 

In PMG’s 2023 Summer Travel Trends & Insights Report, you’ll learn, 

  • How economic uncertainty is impacting discretionary spending and consumer behavior

  • Why new travel trends like set-jetting and wellness travel are on the rise among Gen Z and millennials 

  • What advertisers and travel brands can do to drive growth and take advantage of record travel demand this summer.

Download the report to access these findings and see how advertisers can act on the latest travel trends and consumer insights today.