PMG's Creator Conversations October Report

October 30, 2024 | 3 min read

WHAT'S TRENDING

1Pursue Partnerships & Accountability, Not Principal-Based Buying
2The Evolution & Power of Podcasting: A Deep Dive into the State of the Industry
3Consolidation vs. Transparency: Two Tensions Shaping Major Ad Platforms & How Brands are Responding

Ruthie Nathan, Influencer & Branded Content Manager

Ruthie Nathan is an Influencer & Branded Content Manager at PMG where she leads influencer marketing strategies and activations for brands across fashion, retail, travel, and sports.

When it comes to planning for the holiday season, there’s no shortage of data. But this year, PMG is going directly to the people who help drive success for brands during this critical time: the creators themselves. From micro to mega influencers across various topics, we’ve surveyed top creators to glean their honest insights.

In this edition of PMG’s Creator Conversations, creators share what kind of holiday campaigns they’re participating in, their current favorite creators to follow, recommendations for how to stand out during Cyber Week, and how they predict the U.S. election might affect upcoming brand partnerships.

Download the report today.