PMG Digital Made for Humans

PMG's Creator Conversations Report: Insights & Trends for Early 2025

February 18, 2025 | 3 min read

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Ruthie Nathan, Influencer & Branded Content Manager

Ruthie Nathan is an Influencer & Branded Content Manager at PMG where she leads influencer marketing strategies and activations for brands across fashion, retail, travel, and sports.

When planning influencer marketing, there’s no shortage of data. PMG’s Creator Conversations aims to take that data to the next level—seeking insights from the creators who drive brand success all year long. We’ve surveyed top creators, ranging from micro to mega influencers, across various topics to capture their honest insights.

In this edition of PMG’s Creator Conversations, over 30 of the world’s leading creators share their predictions for 2025, discuss how they are utilizing AI in their influencer strategies, reveal their current favorite creators to follow, and more.

Download your copy of the report today.

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