October 2024 Prime Big Deal Days Lookback Report

October 22, 2024 | 3 min read

WHAT'S TRENDING

PMG Insights Team

Comprised of media practitioners, retail strategists, and senior business leaders, the PMG Insights Team creates compelling thought leadership, spearheads proprietary consumer research, and drafts editorial content on the current and future state of the advertising, media, and technology industries.

In partnership with Momentum Commerce, PMG has just released our October 2024 Prime Big Deal Days Lookback Report. Download this comprehensive report to get a deep dive into the 2024 Prime Big Deal Days event, its impact on the upcoming holiday season, and actionable insights to fuel holiday marketing strategies.

What's Inside:

8% Year-Over-Year Sales Growth: Explore how Amazon's October Prime Big Deal Days performed, with significant year-over-year growth signaling strong consumer interest.

Key Consumer Behavior Shifts: Learn about the emerging trend of late-day shopping spikes, and how this shift is shaping holiday shopping strategies.

Top-Performing Categories: Discover which product categories—such as electronics and home goods—gained the most momentum, setting the stage for holiday retail success.

Competitive Insights: See how retailers aligned promotions with Amazon’s event to retain traffic and boost conversions, proving early October’s importance as a "soft launch" for the holiday season.

Download the Report today!