PMG Digital Made for Humans

Report: The Impact of Social Media on the 2024 Presidential Election

October 9, 2024 | 6 min read

WHAT'S TRENDING

Author's headshot

PMG Insights Team

Comprised of media practitioners, retail strategists, and senior business leaders, the PMG Insights Team creates compelling thought leadership, spearheads proprietary consumer research, and drafts editorial content on the current and future state of the advertising, media, and technology industries.

The 2024 U.S. presidential election marks a pivotal moment in the evolution of political engagement, largely shaped by the unprecedented influence of social media. Platforms like TikTok, X (formerly Twitter), Reddit, Instagram, and Facebook have become essential tools for political campaigns, not just for communication but as active spaces where debates and discussions are shaping vote decisions in real time.

In this report, we explore:

  • The evolution of social media in political campaigns

  • TikTok's influence on the 2024 Presidential Election

  • The role of creators and influencers this election cycle

  • Strategic considerations for advertisers during an election year

Download your copy of the report now.

Related Insights

ALL INSIGHTS