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Report: October 2024 Amazon Prime Big Deal Days Insights & Predictions

September 5, 2024 | 3 min read

WHAT'S TRENDING

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PMG Insights Team

Comprised of media practitioners, retail strategists, and senior business leaders, the PMG Insights Team creates compelling thought leadership, spearheads proprietary consumer research, and drafts editorial content on the current and future state of the advertising, media, and technology industries.

Online sales across U.S. retailers during 2024 Amazon Prime Day reached a record-breaking $14.2 billion, marking an 11% year-over-year increase and cementing Amazon Prime Day as one of the summer’s tentpole shopping events. With Prime Big Deal Days just around the corner, we partnered with Momentum Commerce on our latest report to provide a comprehensive analysis of performance trends during the 2024 Amazon Prime Day period and forecast what retailers can expect during the October Amazon sales event. 

In this report, we share:  

  • How the 2024 Amazon Prime Day event impacted traffic and sales across retailers 

  • 2024 Amazon Prime Day sales and discounting trends

  • A comprehensive analysis of the promotional environment and sales halo surrounding Amazon tentpole events

  • Our predictive insights for this year’s October Prime Big Deal Days

  • Strategic considerations for retailers on and off Amazon heading into Q4 2024

Download the report today!

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