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PMG Digital Made for Humans
The Evolved Retail Landscape Report: Understanding the Trends & Insights Reshaping Retail
July 17, 2024 | 3 min read
PMG
PMG is a global independent digital company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG uses business strategy and transformation, creative, media, and insights, along with our proprietary marketing intelligence platform Alli, to deliver Digital Made for Humans™. With offices in New York, London, Dallas/Fort Worth, Austin, Atlanta, and Cleveland, our team is made up of over 900+ employees globally, and our work for brands like Apple, Nike, Best Western Hotels & Resorts, Gap Inc., Kohler, Momentive, Sephora, and Shake Shack has received top industry recognitions including Cannes Lions and Adweek Media Plan of the Year.
The retail landscape has rapidly transformed after years of persistent uncertainty and emerging technological innovations. Retailers and consumers have adapted to a new marketplace defined by social commerce, competitive promotions, and the changing role of physical stores. While shopping behavior and consumer preferences have shifted in tandem, a new economic reality has emerged, impacting retailers from luxury apparel to home furnishings, specialty retailers, and department stores.
To better understand the impact of these changes, PMG conducted a comprehensive survey in May to delve deeper into the psyche of today’s consumer, unraveling the layers of true motivations and emerging patterns that could drive future retail strategies. Coupled with the latest analysis from PMG’s retail portfolio, this report features our research takeaways and strategic considerations for retailers heading into the second half of 2024.
Download now to explore:
The role of physical stores amid the emergence of social commerce
What’s motivating today’s purchase decisions
New insights on the efficacy of loyalty programs, promotion strategies, and product discovery trends
PMG’s strategic considerations for capturing demand and driving consumer connectivity
Our research reveals a sector transforming, grappling with continued uncertainty and changing consumer patterns yet poised for strategic breakthroughs.
Download the report today to learn more.