RocketMill Rebrands as PMG, Marking Final Stage of Integration

PMG has announced the transition of the RocketMill brand to PMG, as the integration of the two businesses completes. 

The move creates a global powerhouse of 900+ marketing and technology specialists, fully integrated across strategy, media, creative, and data/analytics—all powered by technology and amazing people. PMG acquired the U.K.-based agency last December.

With a total media spend of approximately £5 billion across both online and offline channels and a combined portfolio that includes Apple, BYD, Dropbox, Experian, Kimberly-Clark, Nike, and Travelex, PMG serves the needs of the modern marketer.

In the past 12 months alone, the businesses have collectively received Agency of the Year recognition from Campaign, The Drum, Digiday, and Mediapost.

The integration has already captured new opportunities to expand the geographic scope of work for existing clients like BYD, ServiceNow, and BNY, bringing the combined offer to scale. 

Tom Byrne, who has been leading RocketMill as CEO, said: “We believe that teams need to be seamlessly integrated through business process and culture, supported by technology, and we’ve been working yearlong to enable a smooth transition. In a complex and fragmented marketing space, we’re creating a truly connected offering designed to meet the needs of ambitious brands moving at the speed of culture. PMG’s future-facing model blends marketing with proprietary technology and amazing people to deliver the creativity, efficiency, and consistency needed for today’s brands to thrive.” 

PMG founder and CEO George Popstefanov added: “Going to market as one brand with a single, global operating model is critical to our vision of creating one global PMG that delivers leading-edge marketing solutions for brands. Our shared values include agility and always changing for the better, and I could not be more excited for this next chapter.”