Mike Treon to Speak on CTV Innovations at Advertising Week New York

2 MINUTE READ | October 1, 2024

Abby Long

Abby manages PMG's editorial & thought leadership program. As a writer, editor, and marketing communications strategist with nearly a decade of experience, Abby's work in showcasing PMG’s unique expertise through POVs, research reports, and thought leadership regularly informs business strategy and media investments for some of the most iconic brands in the world. Named among the AAF Dallas 32 Under 32, her expertise in advertising, media strategy, and consumer trends has been featured in Ad Age, Business Insider, and Digiday.

While contextual targeting isn't a new concept on connected TV (CTV), innovative technologies are paving the way for fresh approaches to how it's done. To explore these latest advancements, PMG’s Head of CTV & Video Mike Treon will take the stage at Advertising Week New York on Monday, October 7, for an enlightening discussion on CTV strategies, presented in partnership with Wurl. Mike will be joined by Innovid’s SVP of Global Client Solutions Dan Mouradian, and Wurl Senior Business Development Lead Carly Ehrlich.

Their conversation will explore:

The current challenges and opportunities facing CTV advertisers.

How CTV as an advertising channel can drive both upper and lower-funnel outcomes.

Why emotion-based targeting is changing the ways brands connect with viewers on the big screen.

Attendees will get new insights and guidance into how emotion-based targeting approaches drive impressive brand results across CTV platforms. Reserve your spot by registering to attend Advertising Week New York here.

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