Mike Richer to Discuss Curated Marketplaces, SPO at Digiday Programmatic Marketing Summit

As the programmatic advertising landscape becomes increasingly complex, marketers are seeking new ways to drive efficiency, ensure transparency, and deliver stronger outcomes across the media supply chain. At this year’s Digiday Programmatic Marketing Summit, PMG’s experts will be front and center to unpack the latest advancements in curated marketplaces and supply-path optimization (SPO).

On Monday, May 5 at 3:15 PM PDT, PMG’s Programmatic Director Mike Richer will join Digiday’s Ronan Shields for a fireside chat titled “Mastering Curated Marketplaces and Supply-Path Optimization.” The session will take place in the Ritz-Carlton Ballroom in Palm Springs, California, bringing together industry leaders to discuss how to navigate today’s evolving programmatic landscape with greater precision and impact.

In this conversation, Mike will explore how curated marketplaces are helping brands gain more control over where and how their ads appear, while improving access to premium, brand-safe inventory. Attendees will also hear actionable guidance on identifying the right marketplaces for specific campaign goals and client needs, as well as how SPO strategies can be used to streamline operations, eliminate waste, and drive greater media value.

Reserve your spot by registering to attend this year’s Digiday Programmatic Marketing Summit.