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The October State of Retail & Holiday Shopping Outlook Report
October 24, 2023 | 3 min read
PMG Insights Team
Comprised of media practitioners, retail strategists, and senior business leaders, the PMG Insights Team creates compelling thought leadership, spearheads proprietary consumer research, and drafts editorial content on the current and future state of the advertising, media, and technology industries.
While uncertainty persists, agility will be rewarded this holiday season among brands that adapt to the more cautious consumers of today while conveying value throughout the buying experience. As consumers begin their holiday shopping in earnest, PMG's October State of Retail & Holiday Shopping Outlook Report takes a closer look at current retail shopping, media industry, and consumer trends, exploring how retailers can drive brand loyalty and relevance during holiday and beyond.
Featuring our latest consumer research with GlobalWebIndex, this report examines,
Spending patterns and in-store shopping trends
Our predictions for the 2023 promotional retail environment
Recommendations and opportunities for leading brands this holiday season