PMG Digital Made for Humans

Holiday Streaming Predictions: Unwrap the Power of Streaming This Holiday Season

October 8, 2024 | 3 min read

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Natalee Geldert, Head of Emerging Services

Natalee Geldert is the Head of Emerging Services at PMG, focusing on strategy development and executional excellence across a portfolio of top clients.  She has over fifteen years of experience developing large-scale campaigns aimed at driving awareness and establishing a notable market position for global brands. Natalee also engages in regular business and strategy conversations to ensure proper ideation and how we are driving our clients’ businesses forward. 

Her brilliant work for companies like Apple, Beats by Dre, Kohler, GAP Inc. Brands, J.Crew, Madewell, Nike, and Estée Lauder has drawn acclaim, including Cannes Lions, Adweek Media Plan of the Year, and more. Just as importantly, her work has delivered new prospects to the top of those brands’ respective purchase funnels. In addition to deep digital branding expertise, Natalee also draws from her early-career experience in print design when developing fully integrated campaigns. 

Natalee graduated from Southern Methodist University with a BA in Creative Advertising, Fine Art and Art History, later studying International Advertising at Regent’s University London.

As consumers increasingly embrace streaming, advertisers recognize the power of Connected TV (CTV) to help them reach targeted audiences with engaging video ad content, especially during critical shopping periods like the holiday season. Last year, CTV ad spending surpassed $20 billion for the first time. And in 2024, that upward trend has continued, increasing at a rate 32% faster than total media, thanks to a 12% surge in ad spend, according to industry research.

In this report, we outline our expectations and predictions for streaming TV this holiday season, including:

  • CTV & streaming viewership trends

  • The role of live events & event programming across streaming platforms

  • Guidance for turning passive streamers into active shoppers

  • Considerations across platforms for CTV advertisers

Download the report now.

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