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September 2024 U.S. State of Retail Report: Market Shifts & Pre-Holiday Insights
October 4, 2024 | 3 min read
PMG Insights Team
Comprised of media practitioners, retail strategists, and senior business leaders, the PMG Insights Team creates compelling thought leadership, spearheads proprietary consumer research, and drafts editorial content on the current and future state of the advertising, media, and technology industries.
The retail landscape continues to experience pivotal shifts, driven by evolving consumer sentiment, changing spending patterns, and persistent economic pressures. This report delivers a comprehensive analysis of key retail trends, consumer behaviors, and macroeconomic forces shaping the industry’s future.
This report explores:
The latest analysis of the current macroeconomic environment
The current state of the U.S. consumer
The trends & insights driving September retail performance trends
PMG's 2024 holiday predictions
With the holiday season approaching, retailers must navigate a complex environment while balancing early promotions, strategic planning, and adapting to market volatility to capitalize on demand and overcome the challenges ahead.