2 MINUTE READ | November 15, 2024
Addressable TV Takes Center Stage: PMG’s Sam Bloom to Keynote Go Addressable Fall Summit
Abby manages PMG's editorial & thought leadership program. As a writer, editor, and marketing communications strategist with nearly a decade of experience, Abby's work in showcasing PMG’s unique expertise through POVs, research reports, and thought leadership regularly informs business strategy and media investments for some of the most iconic brands in the world. Named among the AAF Dallas 32 Under 32, her expertise in advertising, media strategy, and consumer trends has been featured in Ad Age, Business Insider, and Digiday.
With the explosion in CTV and OTT inventory across platforms and TV providers, the TV advertising landscape is undergoing significant changes, requiring advertisers to adapt quickly and with agility.
At this year’s Go Addressable Fall Summit in New York City on November 20, PMG’s Sam Bloom, who leads partnership strategy, will explore the latest innovations helping advertisers navigate these shifts. He joins a packed agenda of fellow experts from brands and platforms who will discuss the current state of ad targeting, measurement, and media accountability, as well as the power of premium content.
In his keynote, “The Race to Addressability,” Sam will share a fresh perspective by drawing unexpected parallels between the history of space exploration and today’s media environment, highlighting how addressable TV is redefining the way brands can successfully reach and engage audiences.
Reserve your spot here to attend virtually or join us in person.
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