PMG Joins Conscious Advertising Network to Promote Ethical & Responsible Advertising

Today, PMG announced its membership in the Conscious Advertising Network (CAN). This follows the news of PMG’s expansion into the UK through its acquisition of RocketMill last year and the more recent completion of the business integration and brand transition of RocketMill to PMG. 

CAN is a global nonprofit organisation dedicated to breaking the economic link between advertising and harmful content. By joining CAN, PMG reaffirms its commitment to ethical and responsible advertising practices.

In line with CAN's seven best practice manifestos (anti-ad fraud, diversity, informed consent, hate speech, children's rights and wellbeing, mis/disinformation, and sustainability), PMG will actively participate in initiatives to address harmful content, promote diversity and inclusion in advertising, and support human rights. The company will also contribute its expertise to CAN's research and advocacy efforts.

"PMG is proud to join the Conscious Advertising Network," said Tom Byrne, VP, Global Strategic Partnerships at PMG. "We firmly believe that advertising has the power to shape culture and influence society positively. By working alongside CAN, we can help ensure that advertising is used responsibly and ethically. This commitment aligns with our company mission to create a positive impact through advertising."

PMG is already an advocate for ethical advertising practices. The company has implemented stringent standards for website vetting and invested in employee training and education to foster a culture of ethical advertising. Through its membership in CAN, PMG is committed to continuously improving its practices by working together with other industry leaders to create a more responsible and sustainable advertising ecosystem.

“Welcoming PMG into the CAN membership is an exciting moment as we continue to grow our agency membership. PMG has already shown a strong level of commitment and credibility in driving ethical advertising practices, and will be valuable contributors to our initiatives and policies,”  said Harriet Kingaby, co-founder at CAN. “We work directly with advertising platforms, media owners, and publishers to pioneer positive changes and set new human rights precedents within the industry. PMG’s existing practices and commitment to driving positive impact make them a valuable asset to our cause.”

CAN is a UK-based international coalition; PMG’s membership swiftly follows RocketMill’s rebrand as PMG following its acquisition in December 2023.