2 MINUTE READ | July 28, 2022
Nike Names PMG North America Integrated Media AOR and Global Digital Capabilities Partner
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Abby manages PMG's editorial & thought leadership program. As a writer, editor, and marketing communications strategist with nearly a decade of experience, Abby's work in showcasing PMG’s unique expertise through POVs, research reports, and thought leadership regularly informs business strategy and media investments for some of the most iconic brands in the world. Named among the AAF Dallas 32 Under 32, her expertise in advertising, media strategy, and consumer trends has been featured in Ad Age, Business Insider, and Digiday.
Nike has selected PMG as its North America integrated media agency of record and global digital capabilities partner, leveraging PMG’s proprietary marketing technology platform, Alli, to power the brand’s media operations globally. The news comes after Nike’s largest global media review in a decade, which included the Nike and Jordan brands in all major markets, in partnership with consultancy R3.
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Read more about our new, exciting partnership with Nike on Ad Age, Adweek, Campaign, MediaPost, and Front Office Sports.