Chris Alvares to Discuss AI-Enhanced Workflows at Mirren AI & Tech Summit

2 MINUTE READ | October 3, 2024

PMG

PMG is a global independent digital company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG uses business strategy and transformation, creative, media, and insights, along with our proprietary marketing intelligence platform Alli, to deliver Digital Made for Humans™. With offices in New York, London, Dallas/Fort Worth, Austin, Atlanta, and Cleveland, our team is made up of over 900+ employees globally, and our work for brands like Apple, Nike, Best Western Hotels & Resorts, Gap Inc., Kohler, Momentive, Sephora, and Shake Shack has received top industry recognitions including Cannes Lions and Adweek Media Plan of the Year.

On October 9, PMG’s VP of Technology Chris Alvares will discuss how agencies can use AI to enhance their workflows at the Mirren AI & Tech Summit. The summit, hosted in New York and available to virtual attendees online, is a new collective, gathering agency leaders to share how they’re using AI to create immediate productivity and efficiency gains—and how AI is impacting profit growth.

In a session titled “AI Enhanced Workflows: Faster, Smarter, More Effective,” Chris will outline how PMG built an AI engine, Alli, that operates at the core of the company—focused on streamlining back-end operations, storing and visualizing client data, providing on-demand access to consumer insight (by analyzing audiences, creative, and more), and scaling all client campaigns with more effective activation and optimization. Attendees will walk away with ideas about how they can use AI to work faster, ‌smarter, and more effectively.

Reserve your spot by registering to attend the event here.

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