The 2024 Paris Summer Olympic Games promises to be one of the most unforgettable global sporting events ever. While Olympic veterans face off against rising talent and new sports make their Olympic debut, the draw of Olympic gold and live sports, alongside several media narratives, will see athletes, content creators, and tech platforms inform the cultural zeitgeist of the late summer and bolster the ubiquity and universal appeal of live sports.
With Paris signaling the start of a new era for the Olympics, this POV explores the media expectations and opportunities of the 2024 Summer Games.
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The latest viewership and engagement trends on live sports content
How NBCU and Team USA are improving the relatability and relevance of the Games
The unique role Peacock will play in NBC’s Olympics programming plans
PMG’s expectations and guidance for advertisers during the Olympic Games