The New Traveler Report

After years of pandemic-era restrictions, the state of travel is undergoing a profound transformation. Changes ushered in by evolving consumer demands and industry innovation have brought forth the New Traveler, an evolved mindset and holistic approach to travel spurred by the fluctuations and innovations of the past four years. This New Traveler has their sights set on a busy travel schedule in the months ahead, with more than half of global travelers (61 percent) planning to spend more on travel expenditures this year compared to 2023, according to PMG data. 

In this report, we explore these dynamics and the ever-evolving travel landscape by leveraging PMG’s latest consumer research, conducted to capture the essence of the New Traveler and featuring insights on:

Navigating the evolving world of discovery 

Understanding the reimagined travel journey

Exceeding luxury and budget traveler expectations

Considerations for improving loyalty and brand trust

Our research shows that coupled with motivated travelers and personalized experiences, traveling today is the best it’s ever been, giving travel and hospitality brands ample legroom on their journey to tremendous brand growth.

Download the report today to learn more.