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July 2024 U.S. State of Retail Report: Consumer Behavior & Market Shifts
July 31, 2024 | 3 min read
PMG Insights Team
Comprised of media practitioners, retail strategists, and senior business leaders, the PMG Insights Team creates compelling thought leadership, spearheads proprietary consumer research, and drafts editorial content on the current and future state of the advertising, media, and technology industries.
Since early July, the convergence of several major events spanning institutions, infrastructure, politics, retail, and travel has impacted the consumer mindset and internet behavior across platforms, driving heightened uncertainty, economic instability, and ambient noise in the media and market.
In this report, we provide a closer look at these trends, including insights into 2024 Amazon Prime Day performance trends, the promotional environment in July, PMG portfolio performance trends, and how consumers are responding to Biden's withdrawal from the 2024 Presidential Election.