PMG Programmatic Leaders to Join AWAdvance Panel on the Cookieless Future

Justin Scarborough and Taylor Bentley of PMG’s programmatic media team will join Advertising Week and Quantcast on January 27 for an AWAdvance virtual panel discussion, “The Cookie is Crumbling. Are You Ready?”

While Google delayed its much-anticipated deprecation of the third-party cookie during the pandemic, the countdown to the inevitable is on, and while there is much apprehension with marketers, Justin and Taylor will talk about how this shift will actually prove to be an opportunity for advertisers to find new approaches to understand and reach target audiences and measure impact.

Ruth Mortimer, managing director of Advertising Week, will moderate the session, which will also feature Rohini Sen, head of insights at Quantcast, and Joe Mckenna, head of programmatic from m/SIX. Attendees are invited to RSVP, and can also access the recording on-demand after the event.