PMG Picks Up Awards for Best Western, Momentive Campaigns

The Web Marketing Association recently announced its IAC Awards winners, and PMG was honored for its work for Best Western Hotels and Resorts and Momentive (formerly SurveyMonkey). The team was awarded Best Hotel & Lodging Integrated Ad Campaign for guiding Best Western through unprecedented uncertainty. The award recognizes our ability to lead the brand to record revenue growth through data innovation and an agile omnichannel strategy across linear TV, digital media, in-car, audio, paid social, SEM, and metasearch. Read about the award-winning work in our case study.

Our work to rebrand SurveyMonkey as Momentive was honored as the Best B2B Online Campaign. With only six weeks to develop a media strategy from concept to production and launch, PMG successfully targeted the right audience of decision makers, and generated benchmark-beating responses that ultimately contributed to 22 percent growth. More details about the integrated campaign can be found in our case study.

The IAC Awards recognize outstanding online advertising in all of its various forms. In total, PMG has won five IAC Awards, including past accolades for our work with Athleta and Beats by Dr. Dre. Congratulations to all of this year’s winners!