Irina Vasilenko

Irina Vasilenko is a passionate and results-driven Affiliate marketer with over 10 years of experience in cultivating and growing performance partnerships for leading brands and agencies. As the Director of Affiliate Marketing at PMG, Irina oversees the Affiliate practice with a focus on program strategy, partnership development, thought leadership, and innovation. Prior to joining PMG, she led the affiliate channel in-house at Macy’s and Kate Spade New York. Earlier in her career, she managed a diverse retail and e-commerce portfolio, including Yoox Net-a-Porter, JCPenney, and Jet.com, at Rakuten Advertising, a global affiliate network. Irina holds a degree in Marketing Management from Baruch College, City University of New York.